Yeah, a loss leader is fine, as long as you can afford the losses. I should have added: a "loss leader" in a grocery store is something that draws in the custo

Yeah, a loss leader is fine, as long as you can afford the losses. I should have added: a "loss leader" in a grocery store is something that draws in the customers, but then they buy other things that makes up for the losses. Apparently Astra expected more than they were getting.