We made the (bad?) choice to move everything to AMP based on suggestion from SEMRush. This appears to have helped because everything loads very very fast (defin

We made the (bad?) choice to move everything to AMP based on suggestion from SEMRush. This appears to have helped because everything loads very very fast (definitely achievable without AMP, but we wanted to test the migration effort and impact on indexing). The immediate impact was a 20% bump in indexed pages. I use SEMRush, GSC, GA and Mouseflow religiously. That is, regularly and with faith. I don't think they necessarily point me in the right direction. I'll check out the forums.