Of course you are correct, Apple is not giving that storage away. They do make a family plan for Apple Plus ($30/month) fairly compelling: 2TB per family membe

Of course you are correct, Apple is not giving that storage away. They do make a family plan for Apple Plus ($30/month) fairly compelling: 2TB per family member, Apple TV both has some good original content as well as serving as a quick index into most other stream services, the Arcade Games are fun enough, Fitness+ is something I use about 90 minutes a week, and Apple Music. That is a lot of “stuff.” Then there are some things that Apple gives away for free. Their podcast app is free and lets you subscribe to a lot of interesting stuff that I might otherwise subscribe to Spotify for. Handoff saves me about 5 minutes a day. Anyway, I don’t much like the walled garden aspect of Apple, but for value and convenience they must be difficult to compete against.