Everyone uses Google Play because it's convenient. But as a notable example, Fortnite refused to use Google Play for a while precisely because of that 30% fee,

Everyone uses Google Play because it's convenient. But as a notable example, Fortnite refused to use Google Play for a while precisely because of that 30% fee, and it worked out pretty well for them. Eventually they gave in and put Fortnite on Google Play. Although Google kicked them off later (they pushed an update which allowed users to bypass Google's 30% cut using their own payment system) so it's back to direct download from the website.