CEOs are primarily sales people who exist to sell the company to investors, and to a lesser extent to employees. A talent for strategy and execution is useful

CEOs are primarily sales people who exist to sell the company to investors, and to a lesser extent to employees. A talent for strategy and execution is useful but not essential. If you execute without selling, you don't have a company. If you sell without executing you can always write it off as a super-exciting best-effort failed adventure from which you learned a lot etc. As long as you avoid fraud, obvs. So yes - Holmes was the sales person who bought her own hype. Sunny seems to have been the executioner.