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Everyone in adtech knows it. Apple (and Amazon) are both rapidly growing their advertising businesses. And 30% take rate of everything from your app including

Everyone in adtech knows it. Apple (and Amazon) are both rapidly growing their advertising businesses. And 30% take rate of everything from your app including later subscriptions and services is extremely rent-seeking.

etempleton 4y ago
I don’t think Apple is seriously considering a major play in ads and if they are I think this signals pretty hard that they won’t be doing it off the back of consumer data. It just doesn’t make sense to their business strategy. Apple is premium, ads are the antithesis of premium. Just doesn’t make business sense.
scarface74 4y ago
Then don’t accept subscriptions via in app purchases? Many apps don’t including Netflix and Spotify.
- manigandham 4y ago
  Workarounds existing doesn't negate the rent-seeking. Also the "necessary costs" argument for the App Store fees falls apart when the unmonetized apps are all free.
  - scarface74 4y ago
    So the fact that you don’t have to use Apple’s in app subscriptions for users to be able to subscribe is irrelevant to the argument that apps have to use in app purchases for subscriptions?
    - manigandham 4y ago
      You're missing the point. The lack of alternative app stores or the ability to accept payments and control subscriptions via other gateways is the problem. You either use Apple app store/payments and accept the fee or you don't have any transaction ability in the app.
    - oblio 4y ago
      Let's simplify this. I want to make an iOS app. I've already paid Apple the $100 bucks per year or whatever it is, so I've "done my part". Then, I want to have in-app subscriptions and payments, and I found a great service, XYZ, that does this. So, on my own time, with my own device I bought (which by the way, in another money-grubbing move, HAS to be another Apple device, even though there are 0 solid technical reasons to force this), I write the app, I put in the integration for XYZ. Can I publish this to large amounts of iOS devices?
      - scarface74 4y ago
        Can you do in app payments via any of the consoles, Roku, etc without the platform owner getting a cut?
        oblio 4y ago
        No, and that's not any better. Plus, are we actually comparing general use mobile computing devices to niche and mostly fixed computing devices?
        scarface74 4y ago
        So a “cell phone” is a “general purpose computing device” but a console isn’t?
        oblio 4y ago
        They're both Turing machines, if that's what you're getting at. In practice, no, a console is not a general purpose computing machine. On iOS, by design, you can install almost any kind of application even without jailbreaking it. Which people do, you can have Excel and Maps and IDEs and whatever. Consoles, by design, do not allow that. It's almost strictly meant for games and media. And again. I don't care. Both types of walled gardens should be abolished.
        scarface74 4y ago

etempleton 4y ago

I don’t think Apple is seriously considering a major play in ads and if they are I think this signals pretty hard that they won’t be doing it off the back of consumer data. It just doesn’t make sense to their business strategy. Apple is premium, ads are the antithesis of premium. Just doesn’t make business sense.

scarface74 4y ago

Then don’t accept subscriptions via in app purchases? Many apps don’t including Netflix and Spotify.

manigandham 4y ago
Workarounds existing doesn't negate the rent-seeking. Also the "necessary costs" argument for the App Store fees falls apart when the unmonetized apps are all free.
- scarface74 4y ago
  So the fact that you don’t have to use Apple’s in app subscriptions for users to be able to subscribe is irrelevant to the argument that apps have to use in app purchases for subscriptions?
  - manigandham 4y ago
    You're missing the point. The lack of alternative app stores or the ability to accept payments and control subscriptions via other gateways is the problem. You either use Apple app store/payments and accept the fee or you don't have any transaction ability in the app.
  - oblio 4y ago
    Let's simplify this. I want to make an iOS app. I've already paid Apple the $100 bucks per year or whatever it is, so I've "done my part". Then, I want to have in-app subscriptions and payments, and I found a great service, XYZ, that does this. So, on my own time, with my own device I bought (which by the way, in another money-grubbing move, HAS to be another Apple device, even though there are 0 solid technical reasons to force this), I write the app, I put in the integration for XYZ. Can I publish this to large amounts of iOS devices?
    - scarface74 4y ago
      Can you do in app payments via any of the consoles, Roku, etc without the platform owner getting a cut?
      - oblio 4y ago
        No, and that's not any better. Plus, are we actually comparing general use mobile computing devices to niche and mostly fixed computing devices?
        scarface74 4y ago
        So a “cell phone” is a “general purpose computing device” but a console isn’t?
        oblio 4y ago
        They're both Turing machines, if that's what you're getting at. In practice, no, a console is not a general purpose computing machine. On iOS, by design, you can install almost any kind of application even without jailbreaking it. Which people do, you can have Excel and Maps and IDEs and whatever. Consoles, by design, do not allow that. It's almost strictly meant for games and media. And again. I don't care. Both types of walled gardens should be abolished.
        scarface74 4y ago