Masking seems to have a negative connotation. Usually, and indeed in the Wikipedia article above, it's presented as a boundary or defence mechanism against soci

Masking seems to have a negative connotation. Usually, and indeed in the Wikipedia article above, it's presented as a boundary or defence mechanism against societal pressures. But interestingly, etiquette involves a lot of masking and the aim is to make interactions more pleasant for all parties.