> but ads designed to test an hypothesis. I guess I don't really agree. The goal of an ad is to get new customers, not test hypotheses. If it was designed to t

> but ads designed to test an hypothesis. I guess I don't really agree. The goal of an ad is to get new customers, not test hypotheses. If it was designed to test where the edges are, they wouldn't be blogging about it. I believe they tested the edges so they could find something that crossed the line, and then get publicity for being banned. But that's a question of intent, so who knows. Maybe they really thought this would be an awesome campaign, and are making lemonaid out of it getting banned.