Putting pressure on one company indirectly puts pressure on many however. Other companies that see, "Oh shit, GoDaddy has had nearly 40,000 domains transferred

Putting pressure on one company indirectly puts pressure on many however. Other companies that see, "Oh shit, GoDaddy has had nearly 40,000 domains transferred and more bad PR than they can handle, maybe we shouldn't be supporting this. What if that shit hits the fan for us too?" Making an example out of one can't be a bad thing.