I'm pretty sure it's a subtle union-busting doublethink. When the Starbucks employees started unionising, they said things like "if you're going to call us part

I'm pretty sure it's a subtle union-busting doublethink. When the Starbucks employees started unionising, they said things like "if you're going to call us partners [the Starbucks name for 'employee'], then start treating us like partners."