Any word except "employee", because that makes people think too much about contracts and worker-boss relationships. We're all cool people with a cool name here!

Any word except "employee", because that makes people think too much about contracts and worker-boss relationships. We're all cool people with a cool name here! Nobody is merely an "employee"! It's not just in the software industry, by the way. Most companies in the US call their employees by anything other than "employee". I assume it's a subtle union-busting doublethink tactic. I may have some wrong but * Starbucks employees are "partners". * Target employees are "team members" * Disney park employees are "cast members" * Burger King employees are "team members"