At my company we called everyone Auxon, but then eventually figured out that engineers are way more expensive than livestock, so we replaced them all with oxen.

At my company we called everyone Auxon, but then eventually figured out that engineers are way more expensive than livestock, so we replaced them all with oxen. Now it's just me, my co-founder, and a smelly barn with keyboards on the ground connected to Emacs terminals getting sporadically trampled by hooves. /s Also, I have no idea where this compulsion comes from, but I agree that it's peculiar. To me it has always felt like a bit of infantilization. It does appear to work wonders for some company cultures though where they've managed to unanimously attract people who don't find it patronizing.