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Right? You could theoretically/evilly create a whole guide to "how to change a customer's mind on what they want."
by jrm4 4y ago
Right? You could theoretically/evilly create a whole guide to "how to change a customer's mind on what they want."
- nonrandomstring 4y agoIt's worth reading some of BJ Fogg, oft painted as an "evil genius" singlehandedly responsible for digital surveillance capitalism. In reality he was/is a leader in understanding how, because UI/UX defines the reality and expectations of a user, it can itself influence their desires and expectations. He called that kind of social engineering through technological design "Captology".