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I disagree. My target market is fairly small and well defined. Probably a couple thousand people in a small region of my country. Also I am definitely not sell
by aspyct 4y ago
I disagree.
My target market is fairly small and well defined. Probably a couple thousand people in a small region of my country. Also I am definitely not selling a mass produced item. In fact I'll spend at least 4 hours for each customer.
But they don't all talk to each other, and I don't get to meet them in person before the sale. Also, they are unlikely to require my services more than once a year, if at all.
How would you suggest I let them know about my services?
You could say they will look me up, but they don't. In fact, they sometimes don't even know they need the service. It's only when it's too late that they realise they needed it. But it's too late.
And even if they look someone up for the service, others are paying for ads. So unless I do it too, I never show up.
So yeah, ads.
- JumpCrisscross 4y ago> How would you suggest I let them know about my services? I’m not saying ads are the wrong solution. Just that they aren’t the only one. Depending on your market, salespeople, trade shows, sponsorships and PR could be valid alternatives (or complements).
- aspyct 4y agoAll of those alternatives are a ton more expensive. At my scale, I can't afford them, except sponsorships, but that typically doesn't bring clients long term.
- greyface- 4y ago> You could say they will look me up, but they don't. In fact, they sometimes don't even know they need the service. Sounds like they're doing just fine without it, then. In what sense do they 'need' your services?