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It even changes the name of the building it's criticizing to make it more difficult to find. After a search I located it, it's The Greenpoint (not "The Josh" as
by bnralt 4y ago
It even changes the name of the building it's criticizing to make it more difficult to find. After a search I located it, it's The Greenpoint (not "The Josh" as the article claims). You can look it up on Google maps, it's 21 India St, Brooklyn, NY 11222. It seems fine to me? Not particularly nice, but I'd take it over brutalism or international style buildings any day of the week.
If anything, I'd say that modern buildings are a lot more pleasant than those that were being built in the 60's and 70's.
- anigbrowl 4y agoPerhaps this was for legal reasons. In the Bay Area there's a rash of similar-looking apartment buildings that all have names like 'The something'. Some marketroid noticed that locals often substitute short nicknames for formal 'The Xyz Building' titles, so they could give the sense of a neighborhood by branding the apartment building with a cutesy nickname. One of these days they'll accidentally get it right and name one of these glass and steel cubes 'The Borg.'