Author seems a little too close? For me, the big takeaway is how it represents the superficiality that happens here? Like, this whole thing wants to be genuinel

Author seems a little too close? For me, the big takeaway is how it represents the superficiality that happens here? Like, this whole thing wants to be genuinely cool/Gibson-ish, but I can't get over the banality of it all. I was poking around some of the content and it's just so blah, in terms of how they're just taking a laundry list of every hot button issue and then asking, "okay, how can I troll it?" -- revealing no core underneath.