Rivian made these, designed in collaboration with Amazon. There are a few points that make this a straightforward choice from an outsider's perspective. - Ther

Rivian made these, designed in collaboration with Amazon. There are a few points that make this a straightforward choice from an outsider's perspective. - There's the efficiency and morale improvements, which others mentioned. - There's also the better data tracking they'll have to make future improvements on all aspects of the delivery process. - Amazon purchased 100,000 of these as well as equity (warrants I assume) in Rivian, so they received some of the upside after helping Rivian scale. - Finally, I believe most (all?) of these delivery companies are contracted by Amazon and lease the vehicles from Amazon, so I'm sure they can make the unit economics work.