I don't know if these are the "Masters" of the field, but they come highly recommended as useful books. Several are on my to-do list: -Crossing the Chasm -We

I don't know if these are the "Masters" of the field, but they come highly recommended as useful books. Several are on my to-do list: -Crossing the Chasm -Web Copy That Sells -Yes!: 50 Scientifically Proven Ways to Be Persuasive -Three Steps to Yes: The Gentle Art of Getting Your Way -Getting to Yes: Negotiating Agreement Without Giving In -Solution Selling: Creating Buyers in Difficult Selling Markets -Copy Hackers (I've read these and they are very good)