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Actually pinto is a Spanish word that can be roughly translated as patches. Pinto beans are so called, like ponies, because of patchy appearance. Nonetheless,
by nextos 4y ago
Actually pinto is a Spanish word that can be roughly translated as patches.
Pinto beans are so called, like ponies, because of patchy appearance.
Nonetheless, I agree with you, it's a confusing marketing strategy.
- linksnapzz 4y agoSo, Ford for years wanted to have alliteration in product names- Falcon, Fairlane, Five Hundred, Flex, Fusion-not always, but often. In the '60s, there was a meeting in Dearborn-trying to name what would become the Mustang. Somebody in Marketing suggested "Ford Fenix"; "Phoenix" like the mythical bird, but spelled with an F, for the alliteration. Henry Ford II looked like he was considering it. Lee Iaccoca and his pal Ben Bidwell (later CEO & CFO at Chrysler in the '80s)but who worked for Ford at the time, suddenly cracked up laughing. Henry asked them what was so funny, and Bidwell repeated what he had just told Lee-"We could call it the Ford Phuck; the ads won't work on radio or TV, but they'd be fine in print!". Everyone had a good laugh, Henry Ford scowled, but nobody objected to calling the car Mustang after that.