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What makes Rad not a bike company? They don't make high end bikes, but they do design and build their own bikes and run a network of shops. If you go by share
by dghlsakjg 4y ago
What makes Rad not a bike company?
They don't make high end bikes, but they do design and build their own bikes and run a network of shops.
If you go by share of profit from bikes versus other sources I would not be surprised at all if they get more than trek or specialized. Trek/Bontrager and Specialized are notorious in the bike industry for requiring dealers to move accessories if they want to stock bikes. They make a TON of money of accessories at this point
- prmoustache 4y agoLast time I was given one to ride for a month Rad bikes were basically aliexpress bikes with very crude Bafang electronic assistance which is lightyears behind what Shimano, Bosh, Yamaha or Brose provide.
- dghlsakjg 4y agoYou don't have to be state of the art to be a bike company. Part of their appeal for me is that they aren't 'state of the art'. They use commodity parts which means that I think they'll be repairable for a lot longer, and they also cost less than half of any of the other brands you mention (just for context, the cheapest Giant e-bike powered by Yamaha costs more than double what a Rad costs, and has a smaller battery). Kia makes cheap cars using less than cutting edge technology, but that doesn't mean that they are any less of a car company than Mercedes. Sure, they cater to the low end. But, their designs aren't off the shelf (or aliexpress), they have a network of showrooms and shops, and most importantly there primary business is the selling of bicycles.