It might be less efficient for the few consumers who do want custom colors, but it is by far more efficient for the rest of consumers and the company to limit t

It might be less efficient for the few consumers who do want custom colors, but it is by far more efficient for the rest of consumers and the company to limit their color choices. Their manufacturing processes aren't set up to do very small runs of specific colors, and for those premium brands that do offer custom colors, the further away from the standard offering you go, the more you pay. Custom colors on some of the premium brands can easily run into the thousands of dollars, largely because they're doing effectively what I suggested -- doing a custom paint job towards the end or after assembly. Not to mention that even supporting the pipeline of being able to order custom colors, with all the logistics that entails after manufacture, might not be something the manufacturers want to support.