Here's an example of effective startup PR that was followed by rapid growth (August 7 2019). Note how they get the tone just right: a big challenge, a dedicate

Here's an example of effective startup PR that was followed by rapid growth (August 7 2019). Note how they get the tone just right: a big challenge, a dedicated leader, working around the clock: https://www.theblock.co/post/35056/inside-the-derivatives-exchange-hoping-to-rival-bitmex-its-secret-a-wealth-of-liquidity-and-a-kyc-miracle https://www.theblock.co/post/35056/inside-the-derivatives-ex... > "But new Asia-based crypto derivatives exchange FTX has accepted the challenge and has bolted out of the gate; born out of U.S.-trading firm Alameda Research. In the three months since launching, it's turned over up to $200 million in daily volumes, allegedly KYC-ed 10,000 clients, and conducted its own token offering. It's perhaps little surprise, then, that CEO Sam Bankman-Fried answers the phone at 1:00 a.m. local time, still chained to his desk." That's the kind of marketing approach you need to be a real success!