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It's a feedback loop problem. Most cars that dealers order are not for a specific customer, so they choose bland colors that most people can live with, which ma
by bonestamp2 4y ago
It's a feedback loop problem. Most cars that dealers order are not for a specific customer, so they choose bland colors that most people can live with, which makes those cars easier to sell. Then the automaker looks at orders and sees that most orders are for white/gray/black (in that order for NAFTA). The OEM stops offering the unpopular colors because they're data driven. Then customers who don't mind waiting for a car to be ordered want a fun color, and the choices are very limited.
- macintux 4y agoAnd some automakers actively discourage factory orders. The other problem is that while both partners in a couple may like bright colors, they may like different bright colors, so something neutral becomes a reasonable tradeoff.