> In the context of wet-putty whips and other contemporary consumer products, though, this strikes us as a hedged, half-stepping, and underhandedly infantilizin

> In the context of wet-putty whips and other contemporary consumer products, though, this strikes us as a hedged, half-stepping, and underhandedly infantilizing approach to color design all the same — a way, basically, to sell millennials “grown-up” toys within a smokescreen of ersatz refinement. You're mileage may vary of course, but in some way this reminds me of modern superhero movies. Sure, you're still watching Batman, but its gritty and serious now, acutely aware of the wider societal implications of delegating the fight against organized crime to a guy in a bat costume. Nothing against enjoying childish things as an adult, but it's notable that those movies do a lot to pretend they are actually thought-provoking culture pieces dealing with current issues - and not the latest adventures of characters which were invented almost 100 years ago to amaze children.