This is the real new feature. App developers don't want to go choose a competitive price in every one of 174 locales. But they also don't want to be pricing t

This is the real new feature. App developers don't want to go choose a competitive price in every one of 174 locales. But they also don't want to be pricing too high or low for what the local population can afford/is willing to pay. Let apple do the fancy machine learning to figure out optimal translation tables for each locale to maximize revenue.