4 ms·
When selling a product, we were doing A/B tests with price points and so we had results that the same product was selling better if it was priced at £7.49 per m
by varispeed 4y ago
When selling a product, we were doing A/B tests with price points and so we had results that the same product was selling better if it was priced at £7.49 per month rather than £6.99. For some reason people subconsciously think that 7.49 is smaller than 6.99 or things like £5 wouldn't sell much but £5.99 would be going off the virtual shelves in an instant.
Crazy.
- vanshg 4y agoThat should be for the merchant to decide, though, not Apple
- kergonath 4y agoApple is the merchant.
- TillE 4y agoYes that's one of the key services you get in exchange for 30%. Small companies really don't want to be handling sales tax requirements for every jurisdiction on the entire globe, it's a nightmare. Not to mention fraud, etc.
- threeseed 4y agoIt's 15% for developers making less then $1m/year. And as Apple demonstrated in Netherlands with the dating apps it is actually cheaper to use them that try to run your own payment system. Especially if you're trying to target a global audience.
- throwaway2037 4y agoYou wrote: <<And as Apple demonstrated in Netherlands>> That sounds interesting! Can you share a link?
- hackernewds 4y agoHow broadly generalizable is that result though?
- varispeed 4y agoUnfortunately can't tell. The sample was something around 50k if I recall and like 90% adult male.