5 ms·

10x the number of price points is nuts. Then again, at this point, Apple is a treasury operation that also sells phones and computers.

r00fus 4y ago
Braeburn Capital indeed.
chollida1 4y ago
> Then again, at this point, Apple is a treasury operation that also sells phones and computers. I'm guessing you are joking but incase you were not, Apple still makes far far more from selling new products than they do from investments. So that statement is false or misleading.
- rootusrootus 4y ago
  By investments do you mean App Store commissions? They do make quite a lot from that. Not more than they make on hardware sales, but it's a pretty substantial fraction of their revenue.
  - jjtheblunt 4y ago
    https://en.wikipedia.org/wiki/Braeburn_Capital https://en.wikipedia.org/wiki/Braeburn_Capital
CharlesW 4y ago
> 10x the number of price points is nuts. When you RTFA, you'll learn that Apple is also making it far simpler to manage their app pricing in 45 currencies/175 storefronts. For example: "Starting today, developers of subscription apps will also be able to manage currency and taxes across storefronts more effortlessly by choosing a local storefront they know best as the basis for automatically generating prices across the other 174 storefronts and 44 currencies. Developers will still be able to define prices per storefront if they wish. The pricing capability by storefront will expand to all other apps in spring 2023." Additional capabilities are noted in the announcement.
- pifm_guy 4y ago
  This is the real new feature. App developers don't want to go choose a competitive price in every one of 174 locales. But they also don't want to be pricing too high or low for what the local population can afford/is willing to pay. Let apple do the fancy machine learning to figure out optimal translation tables for each locale to maximize revenue.
  - hackernewds 4y ago
    Why isn't that presented as an option then, rather than mandated? I could want to do my own testing
    - pifm_guy 4y ago
      It is an option.
- zeroimpl 4y ago
  I’m confused because this is how it already worked. Unlike regular purchases, subscription pricing was always managed by choosing a price in one territory, letting it recommend prices for all the other territories (based on the exchange rate at that date) and giving you the option to make final adjustments. The prices never adjust for exchange rates afterwards unless you re-run the process manually. This was required because fluctuating prices are bad for subscriptions as customers get locked in. So I don’t understand what’s different here.

r00fus 4y ago

Braeburn Capital indeed.

chollida1 4y ago

> Then again, at this point, Apple is a treasury operation that also sells phones and computers. I'm guessing you are joking but incase you were not, Apple still makes far far more from selling new products than they do from investments. So that statement is false or misleading.

rootusrootus 4y ago
By investments do you mean App Store commissions? They do make quite a lot from that. Not more than they make on hardware sales, but it's a pretty substantial fraction of their revenue.
- jjtheblunt 4y ago
  https://en.wikipedia.org/wiki/Braeburn_Capital https://en.wikipedia.org/wiki/Braeburn_Capital

CharlesW 4y ago

> 10x the number of price points is nuts. When you RTFA, you'll learn that Apple is also making it far simpler to manage their app pricing in 45 currencies/175 storefronts. For example: "Starting today, developers of subscription apps will also be able to manage currency and taxes across storefronts more effortlessly by choosing a local storefront they know best as the basis for automatically generating prices across the other 174 storefronts and 44 currencies. Developers will still be able to define prices per storefront if they wish. The pricing capability by storefront will expand to all other apps in spring 2023." Additional capabilities are noted in the announcement.

pifm_guy 4y ago
This is the real new feature. App developers don't want to go choose a competitive price in every one of 174 locales. But they also don't want to be pricing too high or low for what the local population can afford/is willing to pay. Let apple do the fancy machine learning to figure out optimal translation tables for each locale to maximize revenue.
- hackernewds 4y ago
  Why isn't that presented as an option then, rather than mandated? I could want to do my own testing
  - pifm_guy 4y ago
    It is an option.
zeroimpl 4y ago
I’m confused because this is how it already worked. Unlike regular purchases, subscription pricing was always managed by choosing a price in one territory, letting it recommend prices for all the other territories (based on the exchange rate at that date) and giving you the option to make final adjustments. The prices never adjust for exchange rates afterwards unless you re-run the process manually. This was required because fluctuating prices are bad for subscriptions as customers get locked in. So I don’t understand what’s different here.