My thoughts exactly. "Big Data" gets a lot of lip service from hardware and software vendors, but for the most part they are pushing solutions to problems that

My thoughts exactly. "Big Data" gets a lot of lip service from hardware and software vendors, but for the most part they are pushing solutions to problems that 99.9% of people do not have. Most shops can't even get a basic data warehouse and BI tool up and running AND have their customers/users be happy with the solution. The idea that those same teams now need to start using special tools to analyze their 'big data' and hire data engineers/data scientists to do it is absurd.