> Optimizing for user engagement, when you make money off of ads, is optimizing for the bottom line by definition. To claim otherwise is disingenuous at best.

> Optimizing for user engagement, when you make money off of ads, is optimizing for the bottom line by definition. To claim otherwise is disingenuous at best. Well, optimizing for f(x) (revenue) is different than optimizing for g(x) (engagement), which is related to f(x), and claiming that we are objectively optimizing for f(x). Not sure if that makes sense, but you are right that it is to our long term interest to optimize for user engagement, not because it necessarily optimizes our revenue, but it optimizes our value for users. That's not the same as optimizing for revenue directly, though, so calling that "disingenuous at best" is a little misguided.