Reminds me of Apple’s November 1984 buyout of Newsweek. It was hyper focused on showing people the original Macintosh, mostly to people who had never consider t

Reminds me of Apple’s November 1984 buyout of Newsweek. It was hyper focused on showing people the original Macintosh, mostly to people who had never consider the need for a computer. Very different to GE trying to explain why a troubled but long standing NYSE conglomerate is unbundling itself. Here is the full copy of Apple’s Newsweek buyout https://archive.org/details/Newsweek-1984-Macintosh-brochure/page/n3/mode/2up https://archive.org/details/Newsweek-1984-Macintosh-brochure... And yes. Apple did advertise in a week they knew would have a huge print run.