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Maybe it wasn't clear but I was referring to low-touch SaaS as well with "self-service type of software app". There are low-touch SaaS apps and offerings servin
by notlukesky 4y ago
Maybe it wasn't clear but I was referring to low-touch SaaS as well with "self-service type of software app". There are low-touch SaaS apps and offerings serving the developer and some "enterprise" market segments. The problem with certain enterprise SaaS is that they are high-touch by the very nature of the sales process involving big-ticket items. Once you are in the territory of high ACV there are many sales "gatekeepers" ranging from pay-to-play analyst coverage, Vegas conferences and outings, tickets to NFL games, to compliance and regulatory hurdles.
I should have also mentioned hedge funds who manage billions with relatively few head count and they use automation tools extensively starting with the spreadsheet in the 1980s.
- ghaff 4y agoAnd chasing down purchase orders and higher expectations for customer support and, once you have direct sales, you need training for sales, and you have to generate qualified leads for them, and you have to respond to RFPs...
- czbond 4y agoThanks for the response. I upvoted because your comment added value.
- satvikpendem 4y agoJust so you know, you don't have to mention that you upvoted, it's actually recommended that people don't do that here, so that we don't get tons of comments like "thanks" which can make it frustrating for others to wade through such comments for the value added ones, as you mention.
- czbond 4y agoThanks for the response. I upvoted because your comment added value.