That's basically what Payola was. And it's how movie studios choose the soundtracks for their blockbusters - by using music from their own companies. Look, yo

That's basically what Payola was. And it's how movie studios choose the soundtracks for their blockbusters - by using music from their own companies. Look, you can probably make anything a hit if you're prepared to invest enough money into it. And you can probably push fashion in a certain direction if you're inclined. But no amount of advertising could make people drink New Coke or Crystal Pepsi. No amount of prime time TV could make superstars out of American Idol winners.