> You have to go back a step, to ETL vs ELT. ELT is powerful because you're doing the transformations as the final step, so you can quickly ingest the data and

> You have to go back a step, to ETL vs ELT. ELT is powerful because you're doing the transformations as the final step, so you can quickly ingest the data and then transform it however you want and in different ways No I get it, land your data, apply transforms land it, repeat. I’m already following this approach, so maybe the value prop of dbt is lost on me. My concern is that I’ve worked in places where the proverbial “reigns” of “do whatever” with the data were handed off to anyone who asked for them, and I was involved trying to fix the inevitable mess that was created. There’s zero coherency, so 8 different people create 5 different, incompatible reports for the same thing, mishandled money and date values everywhere, etc. That’s not an experience I wish to relive any time soon.