From the outside perspective, Hans used Chess.com’s brand by essentially saying that Chess.com vouches for his credibility. Then Chess.com asked Hans to recant

From the outside perspective, Hans used Chess.com’s brand by essentially saying that Chess.com vouches for his credibility. Then Chess.com asked Hans to recant and came out with their fat report after he refused. Chess.com said very little about Magnus's charge of cheating and constrained their commentary to their relationship with Hans. I don't see this as Chess.com trying to punish Hans as opposed to Chess.com trying to protect their brand by (1) banning a problematic player from their own online games and (2) retorting Han's claims about further online cheating. Note that Hans does not dispute the legality of (1) and does not dispute the factuality of (2). Hans is trying to tie Chess.com into this by saying there's a conspiracy against him when he has provided zero evidence of that.