recommendation: when I click get started, don't make the first thing you ask me be my zip code and gender. show me some results, and THEN ask me for the persona

recommendation: when I click get started, don't make the first thing you ask me be my zip code and gender. show me some results, and THEN ask me for the personal stuff. though the claims sound interesting, nothing about your site compels me to take the time to figure it out.