Just an example: In Seattle, the #2 rated station last month was KIRO-AM 710. Sports play-by-play and local sports talk performs really well on AM [1]. In the

Just an example: In Seattle, the #2 rated station last month was KIRO-AM 710. Sports play-by-play and local sports talk performs really well on AM [1]. In the same ratings book, the religious and right-wing talk radio on AM continued with a poor performance. I think that generally content is more important than the technology delivering the audio (although probably anything would perform better to at least some extent on FM). [1] <https://radioinsight.com/ratings/seattle-tacoma/ https://radioinsight.com/ratings/seattle-tacoma/>