4 ms·
No way that's true. Wonder if they're getting selection bias, ex. the 90% of the people who are willing to take an unsolicited survey on their land line phone.
by cwkoss 4y ago
No way that's true. Wonder if they're getting selection bias, ex. the 90% of the people who are willing to take an unsolicited survey on their land line phone.
- RF_Enthusiast 4y agoI can't back up the 90%-of-people claim, but as per the industry-accepted audio listening diary survey, a giant 74% share of audio consumption comes from AM/FM broadcasters [1]. So 90 percent is very possible. [1] <https://www.westwoodone.com/blog/2022/11/21/edisons-share-of-ear-q3-2022-am-fm-radio-streaming-listening-surges-now-20-bigger-than-ad-supported-spotify-and-pandora-combined-and-podcast-audiences-explode/ https://www.westwoodone.com/blog/2022/11/21/edisons-share-of...>
- mikequinlan 4y agoI got a diary from Nielson for radio stations I listened to. I never listen to radio so I entered the stations and programs I wanted to be successful, rather than the ones I was listening to (since I wasn't listening to any of them). (so NPR and the local public radio station got a little boost).
- RF_Enthusiast 4y agoYeah, there was a lot of "vote for your favorite station" activity when the Arbitron/Nielson diary was used as the main system. I was working at a station when they switched from diary to the electronic PPM system. The station's cumulative numbers jumped 3-fold that month-- we had no idea that many people were listening.