3 ms·
Apple paused their Ads on Twitter after a shooting at an LGBTQ+ nightclub in Colorado that caused multiple deaths. Did they also do this after other mass shooti
by johnthuss 4y ago
Apple paused their Ads on Twitter after a shooting at an LGBTQ+ nightclub in Colorado that caused multiple deaths. Did they also do this after other mass shootings? This seems like a unique occurrence.
- josefresco 4y agoFrom the NYT article: "But Apple temporarily paused that after a shooting left five people dead at an L.G.B.T.Q. nightclub in Colorado Springs on Nov. 19, two people said. Major brands tend to dial back advertising when there are shootings or disasters so their promotions do not appear next to news or tweets about the tragedies." If you believe their sources, and others in the ad industry it seems not unique at all for a major brand to pause advertising during traumatic events. Heck even my small town clients go quiet on social media for a while because "promoting" during a crisis can be seen as bad taste/offensive.