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I'd assume just a sponsorship contract where CVS agreed to pay and in exchange got to feature the ADA partnership in advertisements and such.
by jasonwatkinspdx 4y ago
I'd assume just a sponsorship contract where CVS agreed to pay and in exchange got to feature the ADA partnership in advertisements and such.
- tedunangst 4y agoSounds like the lawsuit will be great news for ADA when they go to negotiate next year's contract.
- thaumasiotes 4y agoWhy? The ADA isn't suing and there is no allegation they've been harmed. We can safely assume they understood how the CVS pledge drive would operate. Nonprofits routinely ask large donors who come to them to make a donation to hold off on the donation and instead announce a pledge match. ("For every $1 donated to this charity over the next three months, I will donate $1 of my own, up to $15,000,000.") They do that because they prefer to try to turn the $15,000,000 they were getting anyway into $40,000,000 when $25,000,000 worth of small donors see the match announcement and think "this doubles the value of my pledge!". No charity is going to be shocked at the idea of a large donor committing to donate a certain amount of money that they raise from other people. The ADA is unlikely to support this lawsuit, because if it wins, it hurts the ADA's fundraising prospects.