This is an interesting problem. I have a few suggestions. 1. I echo the other people that the description needs some work. Its not very compelling above the fo

This is an interesting problem. I have a few suggestions. 1. I echo the other people that the description needs some work. Its not very compelling above the fold. 2. I think you can get rid of the announcement about your Christmas sale and fill that space instead with a better description. Its doubtful the "80% off" text is a worthwhile marketing strategy compared to the space it takes up. That strategy usually works best when people know the price of what they are buying beforehand. But people probably don't know what your app was priced at beforehand, so they're unlikely to think they're getting any sort of deal. 80% off my favorite grocery item is huge. 80% off something I've just heard of? Not so big. You can use the space better. 3. Improve your screenshots. Marketing is about creating an image. You don't need the instructional shots with the hand in there prompting people how it works. You need amazing, awesome, cool pictures that make people go wow. They'll figure out how it works. Wow them first. 4. I would raise your price to match your competitors and keep it there. Or maybe just below them. People don't do a lot of price comparison on the App Store (at least I don't). I just bought a $400 phone, I'm not wasting time seeing which app is the best deal to save a few cents. I'm searching for the app that solves my problem and I'll buy it. If it solves my problem, its worth it. If I had to hazard a guess, dropping your price doesn't gain you any ground over your competitors as much as it loses you sales. I would put the price back up and leave it there. Don't put your app on sale again. Lastly, I would say some people are right when they advise you to let this one go. You're stuck between some well funded, good competitors and free. Its not a good place to be. People buying apps like to go with the leader because they feel it must be good, because other people have bought it. Or they like to go free because they're cheap. Unless you have the marketing budget to convince people you're as good as Flipboard or all the other apps more popular than you, then its likely you can't put enough effort into this by yourself to make a big difference. In purely economic terms, if you put in 700 hours of marketing work, you would probably make less money than doing 700 hours of freelance developing. You've learned all the lessons you can learn from this app, use your time instead on other things with better returns. I would advise putting in a bit of work to make everything look good and fixing any remaining bugs, then move onto something else. Its not a failure not to be #1 when you're a single person. Some business niches just require more capital, whether its a marketing budget or development time, and you might not have it. Don't quit, just study your next project carefully. Pick the one requiring the least development time, having the easiest marketing strategy, with the highest return. Until you have a company with 50 people to do all your work, that should be your strategy.