HBO Max is by itself not a good name - calling it "Warner+" would've made more sense. (I still have family members who avoided HBO Max because they think it's G

HBO Max is by itself not a good name - calling it "Warner+" would've made more sense. (I still have family members who avoided HBO Max because they think it's Game of Thrones material, not a family streaming service like Disney+). But "Max"? Again, why not just "Warner+"?