33 ms·

Facebook is so brilliant. I don't see why everyone is whining. Our world is based fundamentally on consumption, and thus advertising is integral. In time, adve

Facebook is so brilliant. I don't see why everyone is whining. Our world is based fundamentally on consumption, and thus advertising is integral. In time, advertising is only on a path to becoming more effective. And to do so it will become more integrated with our lives. History confirms: this is quite unavoidable. Plan accordingly. However, while Google spends countless resources tinkering with their ad delivery algorithms to get that 1% increase that generates them millions more revenue, FB rolls in with a new paradigm that I'm sure will leapfrog whatever Google has done. Brilliant.

dhimes 15y ago
”If you’ve liked that business’s page, the story about you liking the page (including your name or profile photo) may be paired with the ad your friends see.” I completely agree with you that this is a brilliant game-changer. I don't like it, and won't be a part of it, but there is no question that I would have an emotional response to the picture of one of my friends "liking" a restaurant or a product. And, I suspect it will be allowed as long as it is clearly spelled out in the TOS (for those who didn't read, there is some dissent and even legal action concerning using the photos of people without direct consent). I also doubt that people will quit FB because of it. This reminds me a bit about the (small) uproar when brands like Nike were just starting to sell T-shirts with their names on them. Many of us said, "Why would I pay money to advertise for them? They should pay me to wear it!) Nevertheless, most people were perfectly willing to spend the money and advertise the logo. Here it is at least clear that the consumer is getting something for his/her willingness to advertise: s/he is getting the use of FB.
- jacquesm 15y ago
  > I would have an emotional response to the picture of one of my friends "liking" a restaurant or a product. The first time I saw an article that was 'liked' by one of my friends on HN I definitely had an emotional response. I logged out of facebook and never went back.
fl3tch 15y ago
If I'm going to appear in ads, then I want a cut of the revenue, just like every other compensated endorser.
- jdp23 15y ago
  Indeed. And I'm going to want to control what ads I appear in, just like every other endorser.
- gujk 15y ago
  Would you accept a free blog, email, photo album, and realtime chat software, with Web and mobile cliens, hosted in the cloud? OK.
  - fl3tch 15y ago
    That was the old model, where ads were served to us in exchange for free services. This is a new model, as others have pointed out, where my identity / likeness is being used (without my explicit permission, mind you) to sell products. Famous people sue over stuff like that, but I'll just take the compensation.

dhimes 15y ago

”If you’ve liked that business’s page, the story about you liking the page (including your name or profile photo) may be paired with the ad your friends see.” I completely agree with you that this is a brilliant game-changer. I don't like it, and won't be a part of it, but there is no question that I would have an emotional response to the picture of one of my friends "liking" a restaurant or a product. And, I suspect it will be allowed as long as it is clearly spelled out in the TOS (for those who didn't read, there is some dissent and even legal action concerning using the photos of people without direct consent). I also doubt that people will quit FB because of it. This reminds me a bit about the (small) uproar when brands like Nike were just starting to sell T-shirts with their names on them. Many of us said, "Why would I pay money to advertise for them? They should pay me to wear it!) Nevertheless, most people were perfectly willing to spend the money and advertise the logo. Here it is at least clear that the consumer is getting something for his/her willingness to advertise: s/he is getting the use of FB.

jacquesm 15y ago
> I would have an emotional response to the picture of one of my friends "liking" a restaurant or a product. The first time I saw an article that was 'liked' by one of my friends on HN I definitely had an emotional response. I logged out of facebook and never went back.

fl3tch 15y ago

If I'm going to appear in ads, then I want a cut of the revenue, just like every other compensated endorser.

jdp23 15y ago
Indeed. And I'm going to want to control what ads I appear in, just like every other endorser.
gujk 15y ago
Would you accept a free blog, email, photo album, and realtime chat software, with Web and mobile cliens, hosted in the cloud? OK.
- fl3tch 15y ago
  That was the old model, where ads were served to us in exchange for free services. This is a new model, as others have pointed out, where my identity / likeness is being used (without my explicit permission, mind you) to sell products. Famous people sue over stuff like that, but I'll just take the compensation.