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> Wouldn’t you rather contribute to a cleaner environment with an electric car that looks like a Maserati than with an electric bubble car styled to look at hom
by ryandvm 15y ago
> Wouldn’t you rather contribute to a cleaner environment with an electric car that looks like a Maserati than with an electric bubble car styled to look at home disgorging a dozen circus performers?
You would think - but I believe it was Freakonomics that did a story wherein they discovered that a large part of the Prius' success over other hybrids was due to its unique and recognizable styling. It's a very visible way to broadcast your eco-credibility.
- anamax 15y ago> You would think - but I believe it was Freakonomics that did a story wherein they discovered that a large part of the Prius' success over other hybrids was due to its unique and recognizable styling. That "success over other hybrids" is local. Specifically, the freaonomics folks found that the market share of hybrids that don't look different is pretty much constant across the US. The prius, which is distinctive, doesn't sell like that. Its market share seems to vary with the dominant political party - it's very popular in Dem regions and just average in Repub regions.