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If the Price Ended in 99, You Probably Overpaid
- yarapavan 4y agoReferred study in the article: Not all price endings are created equal: Price points and asymmetric price rigidity https://www.sciencedirect.com/science/article/abs/pii/S0304393219300017?via%3Dihub https://www.sciencedirect.com/science/article/abs/pii/S03043... • 9-ending prices exhibit an asymmetric rigidity compared to non 9-ending prices. • Asymmetry is counter-Keynesian: 9-ending prices are more rigid upward than downward. • Consumers use 9-endings as a signal for low prices, influencing their perceptions. • Retailers set 9-ending prices more often after price increases than price decreases. • The findings hold for regular/sale prices and for inflation/no-inflation periods.