What Google also misses in terms of B2B is the non-technical side of keeping your clients close (or, more to the point in Google's case, to get said clients in

What Google also misses in terms of B2B is the non-technical side of keeping your clients close (or, more to the point in Google's case, to get said clients in the first place). Google somehow still thinks that business clients will flock to them just because they're called Google. That's not how it works, you have to keep close personal relationships with said business clients. If that means having a heavy-alcohol infused night out in some expensive resort with the CTOs (or the CTO-equivalents) of some of those potential clients then that's the way do it. To say nothing of the government clients, who come with their own idiosyncrasies.