Most product ideas are fantasies. People believe that the product is the business when in reality successful products only succeed when there's a good business

Most product ideas are fantasies. People believe that the product is the business when in reality successful products only succeed when there's a good business structure behind it and a very determined entrepreneur. I believe that's where the competition lies not the product. A product might go viral but unless there's a business to back it, it will be short lived. Personally, I think you should tell everyone about the product to get a feeling of its usefulness and what features it should have. A product will only be successful if it has customers so you need to know what they want. Keeping it secret will produce a less than useful product. The idea that products are king is so strong that there are businesses whos business model is to develop other people's product ideas for a fee. Of course, people pay a lot of money only to see their product fail since there's no business to back it.