+1 to basic facts being off. The line that stuck out to me was: "Some APMs had convinced company leadership that we needed a Facebook competitor." Ummmm... no

+1 to basic facts being off. The line that stuck out to me was: "Some APMs had convinced company leadership that we needed a Facebook competitor." Ummmm... no. This was very much a top-down strategy choice from Larry on down. There's no way the product goals COMPANY-WIDE is driven by anything but an executive edict.