My guess is they did it the same way all the interviews for Borat were set up. Send in a few legit looking people in business suits with some good marketing spe

My guess is they did it the same way all the interviews for Borat were set up. Send in a few legit looking people in business suits with some good marketing speak and contracts, and it should be easy to get the celebs to say a line you wrote about a website they don't know for 10k.