> Amazon into a more expensive Ali Express Slightly beside the point, but for people who were already using Ali Express and wanting a faster, slightly smoother

> Amazon into a more expensive Ali Express Slightly beside the point, but for people who were already using Ali Express and wanting a faster, slightly smoother experience, this actually increased Amazon's value proposition many folds. On the credibility part of AWS because of Amazon's overall image, I think the split comes at wether the focus is on renown brands and traditional items (image goes way down), or on items that simply don't exist or are incredibly cumbersome to find through traditional retailers (Amazon appears on the map as a viable Ali alternative). I'm still playing the game of finding regular electric shavers that charge through usb-c only (no adapter, no charging stand). Traditional makers don't seem to give a damn about that segment and Ali / Amazon is the only game in town.