OK, so I sorta get the point of the article, but I think this is a really bad example. He is stopping for coffee. Stopping being the key word here. This, for

OK, so I sorta get the point of the article, but I think this is a really bad example. He is stopping for coffee. Stopping being the key word here. This, for most people, involves adjusting your commute to go into the coffee shop, place your order, pay, leave and resume your commute. The line-waiting time is probably a small fraction of the overall time such. The exception to this might be very dense areas like NYC where you can walk to work AND pass 4 Starbucks outlets. Then the commute divergence is very small. I think this is the exception though. A better suggestion might be "buy yourself a K-Cup machine, then you can make a cup of coffee yourself in 30 seconds without having to leave your home/office/work RV/whatever. Sure, time is money, but this is measuring it the wrong way, IMO.